TIMELINE
MAR - JUN 2026
ROLE
Cluescanning & Strategic Narrative
SKILLS
Cluescanning · Clue Classification · Journey Mapping · Gap Analysis Qualitative Research (Zmet) · Brand Positioning
the brief
PROCESS
01 — Mapped the landscape
Brand position, target customer, and competitive set.
Situation Analysis + Persona
02 — Audited the store
Sorted real differentiators from table stakes from friction.
Cluescanning
03 — Listened underneath
Interviews to surface what customers felt but didn’t say.
ZMET (Metaphor-Based Interviews)
04 — Found the gap
Where intent and reality split, translated into three moves.
Gap Analysis
