STRATEGY CASE · MUSIC & AUDIO · CUSTOMER VALUE INNOVATION · APRIL 2026
THE CHARTS
listeners on the platform
$10
a month, the same for a superfan and a casual listener
4
formats in one subscription: music, podcasts, audiobooks, video
4
sides of the platform that depend on each other
3
jobs Spotify does for listeners
4
ways an insurgent could disrupt it
CREDITS
PERFORMED BY
Grace Chen
IMC 426, April 2026
LINER NOTES
Jobs to be done: the real reason someone picks a product
Multi-sided platform: a business that connects groups who need each other
GENRES
Ecosystem map, competitive moat, expansion and insurgent scenarios
Strategy
Network effects
Disruption
Competitive analysis
MADE FOR YOU
The Void Filler
Rescue commute, gym and waiting-room time from feeling empty.
Fix my Mood
Zero friction at the moment of emotional need.
Make Me
Look Good
I want to feel like someone who has good taste.
TRACKLIST
1
Mapped the ecosystem
Who pays, who creates, who listens, and what each gets.
2
Defined the job
What listeners actually hire Spotify to do.
3
Tested the moat
What protects Spotify, and why audiobooks and video are defense.
4
Imagined the insurgent
How a challenger could win the superfans Spotify overlooks.
TRACK 01
Why every side of the platform needs the others.
TRACK 02
Audiobooks and video are defense, not growth.
TRACK 03
How a niche challenger could take Spotify’s superfans.
LYRICS
Podcasts, audiobooks and video buy time, but most of every dollar still flows back to the labels.
